Writing content is something that is unavoidable in today’s information age. Whether you’re a corporate, a small business, or a blogger; somewhere along the line you’re going to need content of some kind. Perhaps for a website, perhaps for the press, perhaps for a blog, email campaign or brochure. Whatever the case may be, there are some clear reasons[…]
There’s probably been many versions of this, but I when I recently saw it I simply thought it too good not to share. Not that I always abide to these rules… Avoid Alliteration. Always. Prepositions are not words to end sentences with. Avoid cliches like the plague. They’re old hat. Comparisons are as bad as[…]
Apart from a catchy headline, your article’s lede/intro is one of its most important aspects: the place where you make a promise to your readers about the content and context of your article, and what kind of information they can expect in the rest of the article. Your lede will either excite, intrigue, and successfully draw[…]
So you think you’re cool with your fast texting skills and all. Who has time for full stops and commas anyway? Think again. Next time you casually ‘forget’ to use punctuation, you might cause someone to lose their life. Shame on you.
So you’ve launched a blog. Maybe because someone told you that it would be good for business and lead generation. Maybe because you feel like everyone has a blog these days, and so you should have one, too. Never mind your reasons, you’re now at the place where you’re stuck. What should you write about[…]
Headlines are often easy to underestimate. For many writers, journalists and bloggers I’d even go as far as to say it’s an afterthought. But sometimes we fail to realise just how powerful they can be to grab readers’ attention in such a way that they can’t wait to click through and read the rest of[…]